I love scents! Why?
“Fragrances are linked to our emotions,” says Rachel Herz, Ph.D., the author of “The Scent of Desire”. That’s because the brain’s smell center, the limbic system, also underlies learning and emotion. We have more receptors for smell than we have for any other sense except vision!
An aroma is inherently meaningless until it’s paired with an experience. So lets associate our scent with the experience!

